Embedded Analytics: Uses, Benefits, and Barriers

Embedded Analytics: Uses, Benefits, and Barriers


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SaaS companies want to make sure all of their customers are happy and engaged. They want them to have all of the tools needed to improve the lives of their end-users. One of the ways that SaaS companies are choosing to serve customers is with the addition of a self-service analytics experience. Embedded analytics solutions are becoming increasingly important for many industries; SaaS companies need to take note sooner rather than later.

Why Do SaaS Companies Use Embedded Analytics?

SaaS companies remain profitable when they have happy customers. If they aren’t keeping those customers happy, they will leave. Embedded analytics has become one of the most important features to offer for a host of reasons. SaaS companies find it remarkably beneficial to use embedded analytics.

It can provide the customers immediate access to data, which will provide them with the insights needed to help them with their business. The systems are easy to create and use. The end-user customers can often modify the embedded analytics tools to work how they need. It also keeps users in the platform as opposed to bringing the data out to analyze elsewhere.

As an example, the SaaS company Together started using embedded analytics to ensure their customers have easy access to user-friendly reports right in the app. However, they didn’t want to spend a lot of engineering time or money to get this service up and running.

Therefore, they chose Explo to help create and implement their embedded analytics solution. This cut down their engineering time substantially, and the company is saving about $65,000 each year.

How Do SaaS Companies Use Embedded Analytics?

Today, companies are using embedded analytics in a wide variety of ways. Let’s look at a few of those below.

A company called CurbFlow helps businesses better evaluate and quantify anything in a camera’s field of view. With embedded analytics, the company can highlight and showcase metrics from their diagnostics analysis for their sensor devices. Some of the customers that are working with CurbFlow include JBG Smith and Enterprise.

MedMe Health offers a SaaS solution that uses embedded analytics, as well. It allows them to show customers a view of their pharmaceutical services including waitlists, appointments, dates, and more.

Worksmith is a company that connects property managers and tenants of commercial spaces with services provided. The embedded analytics tool provides a wide range of data, which will help make it easier to see things like locations, schedules, invoices, etc.

Of course, these are just some of the ways that embedded analytics are being used today. Dashboards can be created for a host of purposes.

What Are the Challenges to Delivering Embedded Analytics?

Of course, as beneficial as embedded analytics are, it’s important to realize that there are some major challenges, as well. One of the biggest challenges is getting companies on board with adopting embedded analytics dashboards in the first place.

Too often, companies and organizations utilize legacy systems and are reluctant to change—even when it’s the best option. They may think that their current analytics tools and procedures are all they need. However, they are usually mistaken.

Others are worried that using an embedded analytics solution is going to be too costly. When you work with the right vendor, however, that doesn’t have to be the case.

Why Explo for Embedded Analytics?

Explo could be a perfect option for those who want to enjoy all of the advantages that embedded analytics can provide. Explo can meet all of the typical challenges associated with analytics head-on, reducing the time and cost it takes to get everything in place. Get a demo to learn more.

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