Data visualization offers an effective means of conveying messages and insights by employing visual elements like graphs, pie charts, maps, and diagrams to convey information.
Data visualization helps us gain insight from large, complex, or dense sets that may otherwise be too daunting for traditional analytical techniques to handle.
By visually representing data in an understandable and intuitive manner, data visualization enables us to gain new perspectives when traditional analysis methods cannot provide sufficient answers.
Continue reading to learn the tips and tricks you need to make data come alive with visualization.
Defining Objectives and Choosing the Right Visualization Type
Clarifying the goals and objectives for your data visualization project is critical when beginning. You need to focus your efforts if you want to guarantee an outcome that fulfills all your requirements.
Below are a few visualization tools and tips for outlining the goals and objectives of your data:
- Consider what types of data visualizations will best convey your message to your intended target audience in mind. Pie charts, graphs, diagrams, or maps might do the trick.
- Select and emphasize key data points when creating your visualizations, incorporating elements that will aid viewers in drawing meaningful inferences from them.
- Use a diverse color palette and color combinations to highlight key questions in your data.
Collecting and Preparing Data
Before creating a data visualization process, it is necessary to collect and prepare your data. This includes collecting all required information from different sources, cleansing it of errors or discrepancies, and formatting it appropriately for visualization purposes in order to tell a compelling story.
Here are a few pointers for gathering and organizing your data:
- Collect accurate, trustworthy data from trusted sources
- Clean it of errors or inconsistencies
- Format it into suitable forms
Design Principles for Effective Visualizations
When creating visuals, try to keep things as straightforward and uncomplicated as possible; adding too many key elements could detract from what you intend to convey. But incorporating text is recommended.
Labels and other text forms often provide viewers with enough context and instructions. Hence, they are able to fully grasp the information communicated via different types of charts and bar graphs.
By applying sound design principles when working on data reports and dashboards, key messages won't get overlooked because of an overly busy graphic or the absence of contextual support.
Choosing the Right Tools and Technologies
Before selecting a tool or technology to visualize data, it is crucial that you fully comprehend the difference between embedded analytics and business intelligence to choose an ideal solution that addresses all your requirements.
Embedded analytics offers customers a simple visual representation of complex data sets to make informed decisions more efficiently and quickly.
Business intelligence aims at aiding companies with internal decisions like tracking performance or finding patterns within data.
Iterative Design and Testing
An iterative approach to designing and developing data visualizations is key to producing optimal results. It involves soliciting feedback from users and stakeholders at every step, then refining and improving it based on that input.
User testing enables creators of data visualizations to collect feedback from people from varying backgrounds and experience levels, helping ensure everyone can comprehend the story being conveyed.
User testing gives developers invaluable feedback. This feedback enables them to fine-tune their visualizations before releasing them to the general public.
Optimizing Performance and Accessibility
Optimizing visualization for speed and performance is paramount to creating an enjoyable user experience. When developing visualizations, it's crucial that we consider both their situation and device capabilities to minimize load times while quickly displaying information.
When designing data visualizations for multiple devices and screen sizes, compatibility must be ensured across them all. Testing visualizations on various platforms ensure they render correctly on each one.
Developers should first turn their focus toward Responsive Web Design when making visualizations for websites, using HTML and CSS techniques such as media queries, fluid grids, flexible images, and responsive designs in their projects.
At all times, we must consider the needs of all users—particularly those with disabilities—when designing websites and applications.
These considerations involve adding accessibility features like alt text tags for images and easy-to-read fonts into our designs, as well as making sure web pages are keyboard navigable so screen readers can access content easily.
Making effective charts for data visualization requires keeping things straightforward, relevant, and captivating.
Understanding your intended audience, selecting appropriate tools, and creating appealing types of visualizations for your data are keys to effectively conveying your message.
With these helpful suggestions in hand, you are on your way to creating data visualization that truly shines.
Give Explo's low-code data visualization builder a try today for free: Get Started