AI Analytics: Everything You Need to Know

AI Analytics: Everything You Need to Know


Try Explo. Customer-facing analytics for any platform

Get started

AI Analytics is the suite of analytics tools powered by artificial intelligence (AI) technologies like machine learning (ML), deep learning, and natural language processing (NLP), that enables advanced data analysis. 

Unlike traditional analytics that relies on manual data examination and individual queries to generate visualizations, AI Analytics automates the discovery process by adding an interface layer between the user and the data. This enables business to identify complex patterns far faster than using traditional methods and empowers individual contributors to mine data for insights. 

These AI-driven analytics systems can learn from your business’s data, improve over time, and make predictions, providing a massive advantage to the organizations that adopt the technology.

The core technologies driving AI Analytics are:

  • Machine Learning: The foundational piece of AI, machine learning uses algorithms to analyze data and learn from it, the first step in making informed predictions.
  • Deep Learning: A subset of machine learning, deep learning structures algorithms in layers, creating a neural network that is capable of autonomous decision-making.
  • Natural Language Processing (NLP): The technology that enables computers to understand natural human inputs and translate those into the complex technical language that runs in the back-end.

The combination of these technologies provides AI Analytics the power for more nuanced and sophisticated insights for a wide variety of stakeholders.

How AI Analytics Works

Using AI Analytics systems involves multiple steps. The first step involves collecting the raw data from the many sources where organizations maintain their data. This can include multiple databases, online transaction ledges, even IoT devices. This data then gets preprocessed into a structured format that is easier for the systems to analyze. 

The next step takes this cleaned data and applies machine learning. These machine learning models can range from regressions for predictions or neural networks for deep learning. One or many of these machine learning models add up to the full suite of AI Analytics learning. The learnings from these models generate initial insights that can be crucial for decision-making, often immediately revealing strategies that were previously hidden in the data.

Once the data is cleaned and run through machine learning models, the datasets underlying the AI Analytics enable real-time analytics and adaptive learning. Rather than only running data through systems at some set period, the AI systems can immediately analyze and report on data. This is vital in sectors where data is needed for real time decisions, such as compliance or financial transactions. Additionally, the AI models take the new data and continue to learn and adapt. This Adaptive Learning means the model improves over time and its predictions will become more accurate. 

Where Is AI Analytics Used

Many industries have begun utilizing AI Analytics, specifically with predictive analytics. By forecasting future trends, these industries can reduce cost and increase profits:

  • Retail: The models can predict customer purchasing behavior and individually personalize the shopping experience, leading to more frequent purchases and higher order values.
  • Healthcare: Predictive models can train on a huge amount of health data to identify potential health risks and suggest potential proactive measures, improving patient outcomes at a lower cost.
  • Finance: AI Analytics can quickly learn from financial datasets and provide predictions on stock market trends, credit risk, and even identify fraudulent activities.

Some additional benefits of AI Analytics are:

  • Customer insights and personalization: The AI systems are well suited in not just generating insights about the whole dataset but they give businesses the ability to know about every individual customer at a scale that would be impossible with manual analysis. This enables hyper-target advertising, individual campaign segmentation, and improved product recommendations. 
  • Risk assessment and management: Identifying the line between normal operations and risk behavior can save businesses significant funds. For instance, identifying loan defaulters before they default, risky borrowers before they borrow, or shoplifters before they steal.
  • Operational efficiency and automation: By analyzing every data point, the AI Analytics systems can identify inefficient and automate away routine tasks. For example, by predicting equipment failures in manufacturing before they occur and enabling the business to maintain during off-hours or downtime. 

Why Leverage AI Analytics

AI Analytics is transforming industries by enhancing decision-making capabilities, improving the speed of data analysis, increasing the scalability of data processing, and helping with the discovery of hidden trends. 

Traditional data analysis methods are slow and error prone. They often require lengthy pre-processing each time whenever a new analysis is required. AI Analytics maintains the data in the correct format or can easily adapt to type of new data. Plus, while human analysis has many strengths, the likelihood of making an error when inputting data or generating queries is removed when using AI systems. 

Web Portals
A view of Explo AI for Reporting and Analytics

Businesses are incredibly overwhelmed with the quantity of data. New systems can track millions of events a day or thousands of events per user. This complexity and quantity has grown too large for all but the most astute data analyst to fully comprehend. AI Analytics provides a scalable tool to continue to input and understand data as the datasets and data types grow, without slowing down or sacrificing insights. 

Especially with the larger datasets, gleaning insights for decision makers becomes far more difficult. By running the data through AI Analytics, the system can find correlations between seemingly unrelated variables or focus on significant metrics that may be hidden by a growing wave of inputs. Fundamentally, the job of AI Analytics is to surface these patterns and insights so decision-makers can focus on the key variables that go into making the right decision for the organization.

Getting Started with AI Analytics

Once your organization is ready to implement AI Analytics, selecting the appropriate AI analytics tools is a critical next step. The decision should be based on specific business needs, existing IT infrastructure, and budget constraints. Some key considerations are:

  • Integration Capability: Making sure that the tool or tools can integrate seamlessly with your existing systems and data sources.
  • Scalability: Choose tools that can scale as your data grows and as your business needs evolve.
  • User-Friendliness: Opt for platforms that provide intuitive interfaces and visualizations, making it easier for non-technical users to generate insights.

Implementing AI analytics involves significant upfront costs, which can include new software, hardware, and training. It is crucial to calculate the potential ROI to justify these investments. Tools like Explo’s ROI Calculator can aid in these assessments by easily inputting your organization’s variables and providing clear metrics on potential returns.

But for AI analytics to be successful, the whole organization needs to embrace the data-driven philosophy. This involves fostering a culture that values:

  • Education and Training: Provide training sessions to help employees understand the benefits of AI analytics and how to use the new tools effectively.
  • Data Accessibility: Make data easily accessible to all departments to encourage its use in everyday decision-making.
  • Collaboration: Facilitate collaboration across departments to ensure data insights are shared and integrated into all aspects of the business.

By taking these steps, businesses can lay a strong foundation for the effective use of AI Analytics, leading to improved operational efficiencies, better customer insights, and a stronger competitive position in the market.

Take the Next Step

Ready to harness the power of AI analytics in your business? Explore Explo AI for intuitive, scalable solutions that integrate seamlessly with your existing systems. Boost efficiency, enhance personalization, and strengthen decision-making across your organization.

Get Started Now

  • Explore Further: Visit our blog for more insights and detailed guides.
  • Calculate Your ROI: Use the Explo ROI Calculator to see the potential benefits for your business.
  • Try Explo: Sign up for a demo to experience the capabilities of Explo AI firsthand.

Embark on your AI analytics journey with Explo and transform data into actionable insights.

Back to Blog

Recent Blogs

Get Started Now

Creating dashboards and reports for your customer has never been easier. Find out how Explo can work for your team.